Makeen Group LLC runs a performance desk out of Sheridan, generating demand on campaigns we own
and placing each record with one company equipped to act on it.
The story
Why we started.
The company exists because lead files kept arriving late, duplicated and unexplained. A name
without a project attached is not a roofing lead. A phone number shared with four contractors
is not exclusive. Consent nobody can produce is not consent.
We built the pass so those failures are hard to commit by accident. We generate the demand,
ask the questions the trade actually uses, and hold every record to a standard before a buyer
is allowed to see it.
We stay deliberately narrow: home improvement and insurance. Those are the markets where the
questions are specific enough to matter and where we can defend the quality of what we
deliver.
Two sides, one standard.
Publishers and buyers meet in the middle of the same validated record — same source
trail, same consent, same reason codes on both sides of the desk.
How we behave
Four rules we do not trade away.
01
Specific
If a vertical cannot use the answer, we do not ask the question. If we do ask it, the answer stays on the record all the way to delivery.
02
Literal
Zips mean zips. Exclusive means one buyer. A cap is a cap at 4 p.m. on a slow Friday, same as any other day.
03
Accountable
Both sides read the same accepts, rejects and returns. An explanation is standard, not a favour you have to request.
04
Narrow on purpose
We would rather refuse a source, or a market, than invent a number to keep a conversation alive.
Work with a desk that answers.
Buyer, publisher, or simply curious what we can deliver in your market.
