Makeen Group LLC
Verticals

Different trades ask different questions.

We do not run one universal form with the logo swapped. A record has to be useful to the person who will stand in the driveway, write the policy, or open the file.

Market 01

Home Improvement

Homeowners who have already decided the work is happening and are picking a contractor, not killing an afternoon.

  • Roofing & solar
  • Windows & doors
  • HVAC & plumbing
  • Bath & flooring remodels
6 live verticals in this market. Each one asks its own qualifying questions, so the record arrives in the shape the trade already works in.

Roofing

Storm repairs and full replacements from homeowners who already know the roof has to be done.

  • Repair or replacement
  • Roof material
  • Homeowner status
  • Project timing

Solar

Homeowners comparing a system, not browsers collecting quotes they will never open.

  • Own or rent
  • Solution interest
  • Utility bill range
  • Roof suitability

Windows & Doors

Opening counts and project scope, so a showroom is not guessing from a first name and a zip.

  • Number of openings
  • Replacement or new
  • Material preference
  • Timeline

HVAC

Repair, replacement, and new installs, with the system named instead of “the AC is broken.”

  • Repair, replace, install, maintain
  • Central air, furnace, heat pump, mini-split
  • Homeowner status
  • Urgency

Bath & Kitchen

Tub-to-shower conversions and full remodels, separated before anyone rolls a truck.

  • Room and scope
  • Tub, shower, or full remodel
  • Homeowner status
  • Timeline

Flooring

Room-level projects for crews that sell a material, not a mystery square footage.

  • Rooms in scope
  • Material family
  • Occupied home
  • Timeline
Market 02

Insurance

Auto, home, life and health inquiries filtered to the appetite your underwriters will actually quote.

  • Auto & home
  • Life & final expense
  • Health & Medicare
  • Warm transfers
4 live verticals in this market. Each one asks its own qualifying questions, so the record arrives in the shape the trade already works in.

Auto Insurance

Drivers actively shopping a policy, with the vehicles and current carrier on the record.

  • Vehicles on policy
  • Current carrier
  • Driving history
  • Coverage start date

Home Insurance

Homeowners quoting cover, bundling, or moving away from a renewal they have just opened.

  • Own or rent
  • Property age & type
  • Current carrier
  • Bundle interest

Life & Final Expense

Term, whole life and final expense shoppers filtered to the appetite your underwriters will quote.

  • Coverage amount
  • Age band
  • Tobacco use
  • Beneficiary in mind

Health & Medicare

ACA and Medicare shoppers inside their window, with household detail already collected.

  • Plan type
  • Household size
  • Age & eligibility
  • Enrollment window

Need a vertical we have not listed?

Ask. If we cannot run it properly, we will tell you that instead of guessing on your budget.

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